The natural cosmetics and personal care brand, Mineral Fusion, recruited actress Emmanuelle Chriqui to be its new “face.” Chiriqui is best known for her role as Sloane on HBO’s series, Entourage, and currently appears in the television show, The Mentalist.

According to the brand, the actress will participate in promotional events at various retailers, and make personal appearances. Chiriqui is also committed to help the brand raise awareness about domestic violence.

“Mineral Fusion’s dedication to natural, mineral based products, and its commitment to The National Coalition Against Domestic Violence are truly inspiring, and it’s something I want to be a part of,” stated Chriqui.

Thomas Brown, president, Mineral Fusion, said that the partnership will be an effective way for the brand to reach a broader audience, and convey its message. “Emmanuelle perfectly embodies Mineral Fusion and what we, as a brand, stand for. In addition to being socially responsible and environmentally active, she is pure proof that natural cosmetics can be synonymous with beauty.”